Performance marketing and customer acquisition
We help businesses reach new customers online, planning and running the advertising campaigns that bring in qualified leads and sales.
MCX Group LLC is a digital marketing company focused on customer acquisition. We work with businesses that sell online: software and app companies, subscription services, and ecommerce brands. We help them reach new customers through managed advertising campaigns.
We work two ways. Some clients bring us in to run their acquisition directly, where we take over media buying and campaign management as an extension of their team. In other cases we run campaigns for products distributed through affiliate networks and direct partnerships, handling the traffic side end to end.
The same capability applies to our own brands. We build and market digital products and consumer goods under the MCX Group umbrella, using the acquisition infrastructure we run for clients.
Most of what we know came from spending our own money on media. We know what a customer is worth, what it costs to get one, and how quickly a campaign stops working when either number moves.
End-to-end customer acquisition, from campaign strategy to performance reporting.
We generate qualified leads and new customers for businesses across sectors, from software and SaaS to mobile apps, subscription products, and other consumer internet services.
We run traffic for products distributed through affiliate networks and direct partnerships, taking campaigns from creative and landing page through to a steady, scaled source of leads and sales.
We plan and purchase digital advertising across search, social, native, and display channels, managing budgets, targeting, and creative testing to keep acquisition costs efficient.
We write and produce the ads and landing pages our campaigns run on. Angles, copy, and design built for the audience being targeted, then tested against each other until the numbers say which one wins.
Tracking and attribution set up properly from day one, with reporting that shows cost per acquisition, return on ad spend, and which channels and creatives are carrying the account.
Acquisition campaigns for online retail and direct-to-consumer brands, from product-level advertising to audience development. We apply the same process to our own digital products and consumer goods.
Have questions about our services or interested in working together? We'd be glad to hear from you.
1401 Pennsylvania Ave, Suite 105
Wilmington, DE 19806, United States
Monday – Friday, 9:00 AM – 5:00 PM EST